Here at Embrace People & Place, we’re proud to support not-for-profits that shine a light on sustainability and circular economy-inspired living. Embrace People & Place operates a not-for-profit, co-located services hub at 437 Hunter Street, Newcastle, focusing on building capacity and collaboration to tackle social exclusion. The Full Circle Collective and its project, the Wallsend Op Shop Trail (the trail), are fantastic examples of our values in practice, aligning beautifully with several of our core pillars — being ecologically sound, partnering with and empowering communities, and creating safe spaces for people.
Now in its third year, the trail continues to grow as a powerful local initiative raising awareness about the circular economy while celebrating community, creativity, and sustainability. On Thursday, the 3rd of July 2025, the trail brought together 18 enthusiastic participants to explore some of Wallsend’s most unique second-hand and creative spaces.
The core concept of the circular economy model is to keep valuable resources in circulation and out of landfill by encouraging us to use, return, reuse, repair, and recycle. This contrasts with the traditional linear economy, which follows a create–use–waste cycle.
Organised by the Full Circle Collective’s Siobhan and Bianca, the trail aims to showcase how op shopping isn’t just about finding a bargain, it’s a powerful act of sustainability that supports local charities, reduces waste, and fosters deep community connections.
“Our focus is on boosting the local economy and highlighting the environmental benefits of op shopping,” said Siobhan.
Mardi from Renewy Living, a key voice on the trail, shared some fantastic insights of the op shop community, highlighting that more than just a shopping experience, the trail is helping reshape public perception of second-hand culture, spotlighting how local action can make an impact on people, places and local community.
Mardi even offered her top thrifting tips: “Look high, look low, look everywhere and keep your mind open — you never know what you’ll find!”
This year’s trail carries special significance as Australia celebrates 100 years of op shops — spaces that have long combined charitable impact with sustainable practices. The trail showcased local stores along Nelson Street including Lifeline, 2nd Edition, Samaritans, Hiss & Crackle Records, and AMS Art Studio Oppy— each contributing uniquely to circular economy principles.
Volunteering plays a vital role in the op shop community, offering more than just a helping hand — it creates meaningful connections, builds confidence, and reduces social isolation. For many volunteers, being part of a team provides a sense of purpose and belonging. Friendships are formed while sorting donations, stocking shelves, and chatting with customers. At Samaritans, for example, their team of 35 volunteers contribute their time and heart, the impact is deeply felt — not just in the work they do, but in the community they build together.
During the trail, two of the stops highlighted how art, music, and creativity also play roles in the circular economy. Hiss & Crackle Records not only sells second-hand vinyl but also supports local musicians and offers trade-in credits for preloved band merch. At AMS Art Studio Oppy, artist Jade runs inclusive creative workshops using repurposed materials.
“Everything here is made from upcycled goods. We give old things new purpose — and give people a chance to connect through creativity.” Jade said.
You can join the trail anytime, and as it continues to grow, so too does awareness that sustainability starts right here in our communities. You can also support The Full Circle Collective by visiting their shop at 437 Hunter Street, or by selecting them as your charity option when returning bottles and cans through Return and Earn NSW. Small actions – like where and how we shop and sharing knowledge – can contribute to a more sustainable future.
